I build digital campaigns, content and brand experiences that turn complex missions into stories people understand, remember and act on.
Campaign strategy, fundraising communications, social content, brand storytelling and visual creative across nonprofit, cultural and mission-driven work.
Integrated digital storytelling and fundraising communications designed to connect families, survivors, supporters and donors with the mission behind the work.
Creative systems and promotional content that make complex event information clear, consistent and emotionally resonant.
Human-centered profiles and fundraising content that give supporters a clear reason to care, share and participate.
Email, fundraising, sponsorship, social and event communications developed for mission-driven audiences.
Photography and arts programming built around creativity, visual literacy and helping young people tell their own stories.
My background in professional photography and arts education shapes how I approach marketing: observe closely, find the human story and build the creative around what matters.
Audience, mission, business goal and the action we need people to take.
Turn the objective into a focused message, channel plan and creative direction.
Create the content system across social, email, web, campaigns and visual assets.
Use performance, feedback and real audience behavior to improve the next iteration.
I came to marketing through photography. Learning to notice the small details, understand the person in front of the camera and build a story from what was actually there became the foundation for how I communicate today.
My career expanded from professional photography into arts education, nonprofit storytelling and entrepreneurship. I taught photography and visual arts with organizations including the Pablove Foundation and ArtWorks: The Naomi Cohain Foundation, with additional work connected to cultural institutions including the Museum of Modern Art, the New-York Historical Society and the International Center of Photography.
In 2017, I launched Digital Elevation Media, bringing photography, design, content and digital strategy together for organizations that needed a stronger way to tell their story. That experience eventually led me deeper into mission-driven marketing, including digital strategy, fundraising communications and creative work for the Children’s Brain Tumor Foundation.
My work sits at the intersection of strategy and creative execution: campaign planning, social media, email, web content, fundraising communications, photography, video, design and brand storytelling. I like being close enough to the strategy to understand what needs to happen, and close enough to the creative to make sure the final work actually connects with people.
Built the observational and editorial instincts that still shape how I approach audience, emotion, composition and narrative.
Developed the ability to make ideas accessible, adapt to different audiences and create meaningful experiences in schools, hospitals, museums and nonprofit programs.
Combined photography, design and digital communications into client-focused creative and marketing work.
Strategy, content, fundraising communications and creative execution for organizations whose stories deserve to be understood and acted on.
A month-long New York Public Library exhibition at the Grand Central Library featuring close-up portraits from an early long-term documentary project.
Selected for the Eddie Adams Workshop, an influential photojournalism program that became a formative part of my documentary approach.
My photography has included editorial, event, documentary and commercial work, with a photojournalistic approach that continues to inform my marketing and storytelling.
Integrated digital strategy, social media, email, fundraising communications, event marketing, photography and video. Selected work includes growing the combined Facebook + Instagram audience to 16,000+ and producing a research post that reached 108,000+ people with 162,000+ views.
Social media management, content strategy, brand development, paid social, graphic design, photography and videography for small businesses and nonprofit clients.
Event, portrait and documentary photography centered on authentic, human stories, including the exhibited portrait series The People of New York City.
Photography and multidisciplinary arts programming with ArtWorks, The Creative Center, Magic Box Productions and The Pablove Foundation, including programs for children, teens and adults affected by serious illness.
Whether I am building a campaign, photographing an event, writing an email or shaping a brand story, the goal is the same: make the message clear, human and worth paying attention to.
I’m open to conversations about digital marketing, content strategy, storytelling and creative leadership.