Selected Marketing Work

Strategy made
visible.

Integrated nonprofit marketing across fundraising, events, email, social media and resource development. Selected work for the Children’s Brain Tumor Foundation demonstrates campaign thinking, measurable performance and hands-on creative execution.

Social Media Strategy & Results

Content that reached far beyond the existing audience.

Selected performance from social content developed for the Children’s Brain Tumor Foundation.

Research Storytelling · July 2026

T-cell therapy research post

Developed and published a timely medical-research story that translated a complex treatment breakthrough into accessible, mission-connected social content.

The post reached roughly 8× the Facebook page’s follower base in approximately 48 hours.
162K+views
108Kpeople reached
1.6K+interactions
537link clicks
Event Marketing · September 2025

Dream Makers Gala co-chair announcement

A high-performing event announcement that generated strong reach and engagement for a mission-driven fundraising campaign.

91.8Kviews
54.8Kreach
1.1Kinteractions
~35%Facebook audience growth
Long-Term Audience Growth · 2021–2026

From approximately 9.6K to nearly 13K Facebook followers.

Audience growth of roughly 3,300 followers from the earliest available internal tracking point in January 2021 through August 2026. The January 2021 figure is used as the closest documented proxy to the start of this body of work.

Breakout reach vs. audience size

T-cell therapy research post · July 2026
13Kpage followers
108Kpeople reached
The post reached roughly 8× the size of the Facebook audience in approximately 48 hours.

Selected high-performing posts

Reach comparison
T-cell research
108K
Gala co-chair
54.8K
Both posts reached audiences many times larger than a typical nonprofit social audience of this size.
Fundraising & Events

Campaign materials built to move people.

Selected collateral supporting donor cultivation, sponsorship, event promotion and community fundraising.

CBTF Gala sponsorship packet
Gala · Sponsorship

CBTF Gala Sponsorship Packet

A multi-page sponsorship piece designed to translate the Gala experience, mission and partnership opportunities into a polished donor-facing presentation.

SponsorshipFundraisingDesignMessaging
View full packet ↗
CBTF Dream More Gala invitation
Gala · Invitation

Dream More Gala Invitation

Event invitation creative developed as part of the broader Gala communications system, balancing brand consistency with an elevated event identity.

Event MarketingPrintCreative Direction
View invitation ↗
Family Walk for the Cure sponsorship promotion
Integrated Campaign

Family Walk for the Cure

Promotional creative supporting sponsorship and participation for CBTF’s annual community walk, part of a larger mix of social, email, fundraising and registration communications.

Campaign StrategySocialFundraising
Email Marketing

Storytelling delivered directly.

Selected constituent communications combining nonprofit storytelling, design, audience strategy and calls to action.

Selected Collateral

More of the toolkit.

Resource, content and event pieces showing range across audience needs and formats.

CBTF Resource Guide

Resource Guide

Program and resource communications designed to make support information approachable and easy to navigate.

Healing Power of Siblings content

Healing Power of Siblings

Mission-centered content translating a programmatic topic into accessible digital storytelling.

Yacht Rock event flyer

Yacht Rock Event

Event marketing creative developed for a themed CBTF fundraising experience.

View flyer ↗