Selected marketing work

Strategy, made visible.

Integrated nonprofit marketing across fundraising, events, email, social media and resource development. Selected work for the Children’s Brain Tumor Foundation demonstrates campaign thinking, measurable performance and hands-on creative execution.

CampaignsEmailSocialFundraisingEvents
Social Media Strategy & Results

Content that reached far beyond the existing audience.

Selected performance from social content developed for the Children’s Brain Tumor Foundation.

Research Storytelling · July 2026

T-cell therapy research post

Developed and published a timely medical-research story that translated a complex treatment breakthrough into accessible, mission-connected social content.

The post reached roughly 8× the Facebook page’s follower base in approximately 48 hours.
162K+views
108Kpeople reached
1.6K+interactions
537link clicks
Event Marketing · September 2025

Dream Makers Gala co-chair announcement

A high-performing event announcement that generated strong reach and engagement for a mission-driven fundraising campaign.

91.8Kviews
54.8Kreach
1.1Kinteractions
Social Fundraising · Facebook & Instagram

Turning followers into fundraisers

Helped build and grow CBTF’s Facebook and Instagram fundraising, giving supporters an easy way to turn birthdays, milestones and personal stories into donations for families facing a pediatric brain tumor diagnosis.

$117K+raised
2,600+donations
126supporter fundraisers
~2×Facebook audience growth
Long-Term Audience Growth · 2020–2026

From about 6,000 to nearly 13,000 Facebook followers.

Facebook audience growth from the start of my work at CBTF in December 2020 through August 2026, alongside a combined Facebook + Instagram audience of 16,000+.

Breakout reach · T-cell therapy research post · July 2026

One post. 8× the audience.

The post reached about 108,000 people, roughly 8 times the Facebook page's 13,000 followers, in about 48 hours.

162K+views
1.6K+interactions
537link clicks
~48hto get there
Reach vs. page followers

Reaching far past the follower count.

T-cell research postJuly 2026
108K≈8×
Gala co-chair announcementSeptember 2025
54.8K≈4×
Facebook page followersBaseline
13K1×

Reach is the number of unique people who saw each post, from Meta insights. Both posts traveled well beyond the people already following the page.

Fundraising & Events

Campaign materials built to move people.

Selected collateral supporting donor cultivation, sponsorship, event promotion and community fundraising.

CBTF Gala sponsorship packet
Gala · Sponsorship

CBTF Gala Sponsorship Packet

A multi-page sponsorship piece designed to translate the Gala experience, mission and partnership opportunities into a polished donor-facing presentation.

SponsorshipFundraisingDesignMessaging
View full packet ↗
CBTF Dream More Gala invitation
Gala · Invitation

Dream More Gala Invitation

Event invitation creative developed as part of the broader Gala communications system, balancing brand consistency with an elevated event identity.

Event MarketingPrintCreative Direction
View invitation ↗
Family Walk for the Cure sponsorship promotion
Integrated Campaign

Family Walk for the Cure

Promotional creative supporting sponsorship and participation for CBTF’s annual community walk, part of a larger mix of social, email, fundraising and registration communications.

Campaign StrategySocialFundraising
Email Marketing

Storytelling delivered directly.

Selected constituent communications combining nonprofit storytelling, design, audience strategy and calls to action.

Social Graphics

Made for the scroll.

A few favorite graphics from CBTF’s Facebook and Instagram, spanning event promotion, donor storytelling and community moments.

Selected Collateral

More of the toolkit.

Resource, content and event pieces showing range across audience needs and formats.

CBTF Resource Guide

Resource Guide

Program and resource communications designed to make support information approachable and easy to navigate.

Healing Power of Siblings content

Healing Power of Siblings

Mission-centered content translating a programmatic topic into accessible digital storytelling.

Yacht Rock event flyer

Yacht Rock Event

Event marketing creative developed for a themed CBTF fundraising experience.

View flyer ↗